The process of increasing the amount of web traffic of a website through web page optimization that leads the website to rank high in search results of a search engine is known as Search Engine Optimization (SEO).
The higher the website ranks in the Search Engine results, the greater the chances that it will be visited by a user. Search Engine Optimization leads the website rank high in search results, and as it is common practice for the user not to click pages and pages of search results, so the higher the rank of a website in search results will guide more traffic toward the website.
What is Search Engine?
Search Engine is a program that searches documents for specified keywords and returns a list of documents where the keywords were found. Basically search engine looks for the information into their own database which they have stored by crawling and indexing. Search Engine updates their database on regular basis, so that user searching for information gets up-to-date information. In simple and general term we can call Search Engine as an “Information Retrieval System”. Following is the list of most popular Search Engine…