The process of increasing the amount of web traffic of a website through web page optimization that leads the website to rank high in search results of a search engine is known as Search Engine Optimization (SEO).

Why SEO?

The higher the website ranks in the Search Engine results, the greater the chances that it will be visited by a user. Search Engine Optimization leads the website rank high in search results, and as it is common practice for the user not to click pages and pages of search results, so the higher the rank of a website in search results will guide more traffic toward the website.

Why SEO?